Top 10 Best Real Estate Books for New Agents

 Best Real Estate Books: There are tons of articles and content on the web but in order to get the depth that you need to get a great real estate agent. Sometimes it better to get the information straight from the book. A great real estate book can improve your knowledge and inspire you to be the best real estate agent that you can be.  Below we have compiled 10 books that we believe will help you on the way of reaching your goals.

Best Real Estate Books

Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life.”
–Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad
The Millionaire Real Estate Agent explains:
Three concepts that drive production
Economic, organizational, and lead generation models that are the foundations of any high-achiever’s business
How to “Earn a Million,” “Net a Million,” and “Receive a Million” in annual income

In The Book of YES, you will find the most powerful scripts in the real estate industry today.

If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there.

I was tired of seeing the same B.S. (bad sales) approaches and I wanted something that felt more natural for me.

So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest.

And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside.

Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent.

Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are…

 

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

Land the deals you want and develop your instincts with million-dollar negotiation techniques

After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America’s top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property.

Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal.

Learn how to open with a prospect, work the deal, close, open, and repeat
Build and market your reputation, creating more sales opportunities
Develop the traits of a closer in you and your team

In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away.

The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process. So if you’re intimidated and think you can’t tell a good story, Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories.

On the other hand, if you think there’s nothing new to learn about storytelling, it’s probably more complicated than you think. Here you’ll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.

A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL

Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you:

•The hard science behind why stories work
•A simple three-part structure for telling any story
•The role of emotion in fueling great stories
•How to cut the clutter and focus your story on the essentials
•How and where to find great stories
•Tips for delivering your stories in the most effective way possible

 

According to recent surveys, the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever. He did this by taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience.

In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market.

Are you struggling to grow your real estate business? Are you frustrated that you are not meeting the income goal you thought you would meet after getting licensed? Selling real estate can be a tricky profession. Oftentimes, real estate agents feel overwhelmed by all the to-do’s. Many agents are looking for a specific strategy that works. Well, I have figured out simple actions any agent can take as a new or seasoned agent to make six-figures and I share them in this book. How to Make Six-Figures as a Real Estate Agent is an easy to read guide that makes it plain what real estate agents should be doing from day 1 of getting their real estate license. Doing the right things from day 1 will start attracting the right people and resources agents need to start making money. With practice, persistence and action you can be making six-figures in no time as a real estate agent..

What exactly are the top real estate agents doing to sell more houses and close more deals?

Krista Mashore asked 23 top producing agents what they would do it they moved to a new city and had to start from scratch – other than their vast real estate experience and this book is their answer.

This book will show you what national top producers would do from Day 1 through Day 30 to get 3 clients in 30 days if they had no clients, no listings, no deals and no reputation to rely on.

This book will provide you with proven, tangible, step-by-step marketing and business strategies for REALTORS® who want to master digital marketing and effective lead strategies that don’t require a large upfront investment, don’t require buying leads, chasing clients, or using old school strategies no one likes to do anyway!

Before they began selling real estate or expanded into flipping houses, commercial property, or acquiring rentals, Top Agents conquered their hidden demons. Self doubt, debilitating fear, a shattered self confidence, and a Crisis of Meaning threatened to kill their careers.
Most New Agents give up and quit too soon. They believe the voices in their heads telling them they can’t achieve it, don’t deserve it, or they’re not worth it. Then they make bad decisions, over spend their budgets and run out of money.