Advertisements

Digital Marketing Books: 12 Must-read Books for All Marketers

Digital Marketing

Digital Marketing Books; As the world of digital marketing evolves, it’s important to stay up-to-date on the latest trends and best practices. Whether you’re a beginner or a seasoned pro, you want to stay ahead of the curve, you need to be constantly learning and growing your skills. Luckily, there are tons of great digital marketing books out there that can help you do just that.

So without further ado, here are our top picks for the best digital marketing books:

Digital Marketing Books

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like:

  • organic search (SEO)
  • paid advertising (PPC)
  • social media marketing
  • reporting & analytics
  • branding & copywriting
  • email marketing

In Part 2, you’ll read about the soft skills essential to business, like:

  • writing emails
  • invoicing & sales
  • getting an entry level position
  • working as a marketing freelancer
  • starting your marketing agency
  • how to work remotely

Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!

  • Learn targeted digital strategies for increasing brand awareness
  • Determine the best-fit online markets for your unique brand
  • Access downloadable tools to put ideas into action
  • Meet your business goals with proven digital tactics

Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

Business marketing is nowadays considered one of the sources of passive entrances among the most consolidated and its line of growth is the most convincing in the present and the most immediate future, the spaces are always wider and it is not a secret that everyone is trying to create their own space in these sectors, among the most interesting we have digital marketing, social marketing and affiliate marketing, each of these is already a great opportunity to do business, everyone knows it, but if you want to be even more successful, you can do it knowing all three of these marketing models, this will lead you to be very advantaged because you can move and move more easily from one market to another if you need it and take advantage of all the opportunities that this world gives you offers, we all know that we need to know how to differentiate our business.

Christopher and Adam are true experts in these three areas of marketing and they know the most important secrets, but above all thanks to their experience they have a privileged vision and they know what will be the evolution of these businesses in the coming years and how to draw the highest benefits, all their experience is available in this book for all those who want tools to win in marketing business.

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!

  • Prioritize—because you can’t measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
  • Measure real digital media ROI: sales, leads, and customer satisfaction
  • Track the performance of all paid, earned, and owned digital channels
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
  • Start optimizing digital content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence
  • Make the most of surveys, focus groups, and offline research synergies
  • Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem

With the many options available to market your organization, you might be wondering, which one you should choose, or what would drive the most results across all these different options. Social Media, Analytics, SEO, Online Ads and more, all play a crucial role in getting results. This book will cover several new ideas many brands and teams are using to get the most out of online platforms. It is easy to get overwhelmed by the number of channels available to us. Timing and remaining current with what is working can be the key to success. After reading this book, you will gain the confidence and motivation to implement the right online strategy for your organization.

The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing ‘code,’ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer’s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates

Are you looking for a career in one of the hottest growth industries? Digital marketing offers growth, challenge, and opportunity whether you have a creative soul or an analytical mind.

Digital Passport offers a practical roadmap whether you are joining the workforce or seeking a mid-career change.

  • Students and recent graduates benefit from advice from the author’s insight gained through decades of experience in the field.
  • Mid-career professionals gain insight to help them transition from dying industries to the emerging field of digital marketing.



This book explores a range of aspects internet marketing including eCommerce, social media, search engine optimization, advertising, website analytics, mobile and more!

By joining the dynamic field of digital marketing, you may discover future-proof career opportunities.

Digital Passport provides insider insights on how to launch a successful and prosperous career in internet marketing.

Don’t be left behind.

Pick up your copy of the Digital Passport to start your own exciting journey to a successful career in digital marketing.          

12 Month Digital Marketing Planner: The Workbook To Help You Organize and Plan your Social Media, Content and Paid Advertising

by Brandon Breshears

What should you be posting on social media? What should you be emailing this week? How do you know if your marketing is successful? These are common questions that plague small business owners when it comes to content creation, social media marketing and paid advertising. This planner is designed to help you get around all of these problems and gain clarity in your digital marketing strategy. Brandon Breshears has created a planner that helps you to schedule and track your marketing on a Monthly, weekly and daily basis so that you can design content and ad campaigns that help you reach more of your ideal customers. This workbook is designed to last for 12 months, can be started at any time of the year and allows you to write inside and work directly inside the book. You’ll be able to set baselines for your social channels, track ad performance, generate landing page ideas and more. If you’re looking to get more clarity around your marketing strategy, then this is the book for you! Brandon draws from his experience as a digital marketer for companies industries ranging from veterinary practices to custom aftermarket auto parts and everything in between. This book is perfect for anyone who wants to create a specific and measurable marketing plan.This is a workbook that you will use to write in. The dates and months are not filled it so it can be used starting any time of year

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing.

Author Danny Star shares his insights on Digital Marketing as it enters a new decade. As a career-long digital marketer, he discusses various tried and true methods that he has used to grow his business as well as the businesses of countless business clients who have come to him for their digital marketing strategies. Mr. Star covers a wide range of topics such as SEO, social media, online advertising, email marketing, Amazon, eCommerce, and so much more. Each chapter introduces to first-timers how certain systems work, and also provides with an objective list of pro’s and con’s, and even tips on when to deploy certain methods. Star has long been a coveted one-on-one consultant but has now shifted gears towards teaching and speaking to business owners and professionals looking to get into the business.

Looking to make sense of digital marketing?

Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?

If so, then you’re just one click away from being able to create a digital marketing plan that works for your business.

In The Lead Machine, you’ll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing

  • Build – How to create a website that turns visitors into customers
  • Attract – What are the three most effective methods for driving highly qualified traffic to your site
  • Retain – How to stay in contact with prospects long after they’ve left your site
  • Evaluate – How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates

Within each section you’ll discover the secrets of digital marketing, and how to apply them to your own business. You’ll get answers to questions such as:

  • How do I increase my website conversions?
  • How can I write more persuasive copy that gets people to take action at my site?
  • How do I attract more visitors to my site?
  • How do I get to the first page of Google?
  • How can I come up in local search?

Digital Marketing: Strategic Planning & Integration

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.

Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters:

 

  • Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered.
  • Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks
  • Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing.

The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.