Sales Funnel Books: The Marketing Funnel is a special concept that appeals to many leaders. They can use the model to guide new participants towards their program. The first step is usually awareness since people need to know about the basic business concept. Explain what the business will do and what people need to know firsthand. The second step is interesting since people need to be captivated by the service. Their interest level might determine what kinds of services are made available to the next. The third step is consideration, which is shown by interacting with the business concept. A product or service might be requested by the new client. The business model often relies on consideration from their client base. The fourth step is intent, which will give people more inclined towards a purchase. If you enjoy our list of the best books on sales funnels, please check out our other Marketing book lists and see the difference that they can make in your life.