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Marketing For Small Business: Top 9 Must-Read Books

small business

There are thousands of great marketing small business books out there, that can help set and achieve your goals for marketing your business. We compiled what we believe is the best set of books that will help you reach your goal that fastest. If you enjoy this booklist please check out our other Marketing book lists and see the difference that they can make in your life.

 

Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including:
 
Why is setting a budget the worst way to start a marketing plan?
How can you create unstoppable word-of-mouth for your business?
Why is it a mistake to try and be on every social media platform?
 
Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you’ll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the “sticker price,” why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. 
 
Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent “non-obvious” perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business – no matter how much you know about marketing already. 

You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies.

You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors.

If you are ready to truly grow your business, and make it a success, get this book, and let’s begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.

What kinds of businesses can be promoted with the strategies in this local small business marketing book?

With the strategies in this local business marketing course, you can promote a wide variety of businesses. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, do

Make big sense of small business 

Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. 

This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.

  • Write a strategic business plan
  • Start, establish, or rejuvenate a small business
  • Hire and retain the best employees
  • Get a small business loan

If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success

6 Books in 1

Generate high-impact marketing campaigns

There’s more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top.

6 Books Inside…

  • Setting Up Your Marketing Foundation
  • Getting Started with Your Campaign
  • Content Is King: Content Marketing
  • Using Social Media
  • Incorporating Traditional Marketing
  • Measuring Results

Small businesses, professionals, and freelancers have small marketing budget. They need to get high ROI on their marketing investment. Digital marketing can help them achieve this goal. Many small business owners and professionals miss to get advantage of digital marketing because they do not understand where to start, or they fear that they will have to make heavy investment in it. Many business owners avoid digital marketing because they think it is for IT guys. On contrary, digital marketing is easy. You do not need to be a programmer to do digital marketing. It is more about creativity than IT knowledge. Another myth is, digital marketing is costly. Fact is, it may or may not be costly. If you do it right, you can earn more return per dollar invested than any other form of marketing. Business owners can also do digital marketing without investment. All they have to invest is time.

For a business owner or professional, time is valuable. They need a good but easy to understand and implement digital marketing strategy in place so that they can get maximum benefit out of their time and money invested in it. This book intends to make the business owners and professionals understand the importance of digital marketing, various channels of digital marketing, and how they can use these channels. This book also explains dos and don’ts for various channels of digital marketing.

by Rich Brooks

Looking to make sense of digital marketing?

Do you want to rank higher in Google, engage more people on Facebook, and build your email list? Do you want to generate more online leads and sales for your business?

If so, then you’re just one click away from being able to create a digital marketing plan that works for your business.

In The Lead Machine, you’ll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing

  • Build – How to create a website that turns visitors into customers
  • Attract – What are the three most effective methods for driving highly qualified traffic to your site
  • Retain – How to stay in contact with prospects long after they’ve left your site
  • Evaluate – How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates

Within each section you’ll discover the secrets of digital marketing, and how to apply them to your own business. You’ll get answers to questions such as:

  • How do I increase my website conversions?
  • How can I write more persuasive copy that gets people to take action at my site?
  • How do I attract more visitors to my site?
  • How do I get to the first page of Google?
  • How can I come up in local search?
  • How can I uncover which words my customers are using at Google?
  • Where do I put my best keywords on my web page?
  • What are the best plugins for helping me rank higher?
  • How can I use social media to drive traffic to my site?
  • What are the most effective social media channels for lead generation?
  • How much time should I spend on social media?
  • How does blogging improve my visibility online?
  • How does a podcast help my business?

Harness the power of marketing and watch your business grow

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.

  • Using social media as a marketing tool
  • Communicating with customers
  • Financing a marketing campaign
  • The companion CD includes tools and templates to give you a jump-start on putting your new skills to work

If you’re looking to give your small business’ marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.

Today, small and medium businesses are faced with daunting challenges:*Increasing global competition*An unprecedented array of media and technologies*New and evolving buyer expectations*Demand for real-time and relevant brand engagementTo succeed in today’s environment, effective strategies are needed.This book is for start-ups and established companies who want to grow their business.*Create winning approaches to the market*Avoid common pitfalls, saving time and money*Eliminate waste on unproductive approaches and tactics*Accelerate revenue growth and successMarketing For Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth and Success will help you thrive in today’s complex marketplace.

This book is written for you if you want to get to grips with your marketing but you need a helping hand. Marketing expert Dee Blick has 27 years of marketing experience and shares her powerful tips, proven tools, real-life examples and case studies. If you’re looking for commonsense marketing advice that you can implement immediately, you’ll find it here on every page. You’ll learn how to plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sell, create 12 different response generating sales communications, build and grow your small business into a value driven brand, use social media and blogging to build a powerful and genuine reputation online and much more!