Top 10 Best Telemarketing Books

Telemarketing Books: if You’re ready to grow your business and you’re looking to get more telemarketing lead generation, then you’ve come to the right place. We’ve compiled a list of the best telemarketing books to help you grow your b2b and b2c business. If you enjoy this booklist please check out our other Marketing book lists and see the difference that they can make in your life.

Best Telemarketing Books

The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. Alas, the phone can also create frustration and even dread. In this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts myths that otherwise hold you back. Topics include: Why warming calls up doesn’t actually work (and what to do instead), how to sound and feel natural and confident, effective script formats, the secrets for getting voicemail messages returned, working with gatekeepers, handling objections – and more.

’42 Rules of Cold Calling Executives (2nd Edition)’ is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.

Reading this book will deliver the following benefits:

  • An understanding of the dynamics of a cold call and how you can manage those to get results.
  • A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
  • Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
  • Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

Simon Lightfield uses his years of experience as a sales coach and life coach to help you unearth your true potential for success.

With a focus on the way modern principles and techniques differ from past trends, Sales Greatness provides you with invaluable insights into the best ways you can maximize your sales. Whether you’re looking to go the next level or you want practical tips on adapting to new trends, Sales Greatness has something for you. Using the simple techniques, concepts, and strategies on every page, you will begin to see improvements in your income right away.

Whether you’re a skilled sales consultant or just starting out on your sales journey, this book will point you toward your personal greatness. Lightfield understands the importance of instilling positive self-talk in our everyday lives. The way we talk to ourselves affects our level of success. With the simple tools provided by Lightfield in Sales Greatness, you can instantly begin optimizing the way you view yourself and your abilities as a sales consultant.

A guide to the process of launching and managing a successful call center, including getting started and projecting costs; employee recruitment and compensation; telemarketing sales representative training, coaching, motivation, and morale; utilizing key hardware and software; voice communication and customer service etiquette; business-to-business prospecting, direct mail follow-up, referrals, and reviving lost accounts; and obtaining lists and improving the database. Includes some 20 customizable telemarketing scripts. Annotation copyright Book News, Inc. Portland, Or.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.

The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.

Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.

“Advice from a Call Center Geek: Rethinking Call Center Operations is a field manual for the 21st century contact center. Practical, poignant, and funny, Tom dishes out amazing real-world advice that has made his organization successful. From culture to education to incentives, Tom addresses the key areas to make your contact center world-class!”Paul HerdmanHead of Customer ExperienceNICE inContactAdvice From a Call Center Geek takes a look at a new way of running today’s high end contact center. Tom Laird, the CEO of award winning Expivia Interaction Marketing, 600 seat BPO call center guides you through the process of developing a world class operation.This book will take you through the process of evaluating and changing your call center’s culture, how to look beyond a resume to hire the “right” associates and show you how to educate for quality while maintaining high level management. Advice from a Call Center Geek will make you rethink how the call center manager of today should be looking at running their call center.

Do you or your sales team need to schedule a discovery call, sales appointment or demo to advance your sales process with a clone of your very best clients and accounts?

Sell a meeting, and you have a chance to sell a new account.
No meeting? No chance to close a new account.

What people say about the strategies in this book…
– We had set 3022 meetings, 85% of which were with C-level decision-makers
– Grown from three hundred customers to over nine hundred
– Directly contributed to the 5X growth of our organization
“Look Inside” To read the full testimonials.

This guide is about two things. 
1. How to earn attention and interactions with top decision makers within accounts that are clones of your best accounts.
2. When you earn that often momentary attention, communicating something substantial, credible and different enough to enable someone who is going to write a big check to conclude you are worth more of their time.

That’s it.
Work a system that allows you to pitch a top dog. 
Then don’t screw it up when you do
. Have something worthwhile to say.

B2B appointment setting is not rocket science, do a few key things right, avoid the common mistakes that doom your efforts and you are halfway to success before you even made a call or sent an email.

What is the #1 reason why people don’t agree to meet with you? You don’t give them enough reason to meet with you. Do you think you might learn something from someone who smiled and dialed his way to setting more than 2,000 B2B sales appointments? This author did and shares what worked with you. Appointment setting is a process. It is not rocket science. A lot of sales people are great appointment setters, but many more struggle. Those that struggle frequently can close deals. It’s a shame to lose out on income, commissions, competitive advantage and market share because you are lacking information on the process of b2b lead generation. This book focuses on the sales script creation process for business-to-business sales. It includes many sample scripts and script segments for credibility, benefits and what you deliver that you can incorporate into your own sales scripts. A good phone script is going to communicate your value and credibility. Every second counts when appointment setting using the phone. Every word matters when you are cold calling and lead generation is your goal. There is a structure to a sales script that earns you a “next step,” whether it be a face to face meeting, a phone appointment, or attendance to a webinar or event. If you are going to be good at lead generation you have seconds to communicate who you are, what you do, why you are credible, the benefits people get from hiring you and what they will get from you if they agree to meet.

For more than thirty years, Stephan Schiffman, America’s #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he’ll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you’ll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:

  • Turn leads into prospects
  • Learn more about the client’s needs
  • Convey the ability to meet the client’s demands
  • Overcome common objections

Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass?

If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be.