Real Estate Agents: Only 5 Steps Away From Starting Your Career!

A real estate agent is a specialist who picks up and buys real estate, and then sells or exchanges it. The activity of a real estate agent is not natural. Consider what is necessary to become a professional in their field.

How and where do real estate agents work – professional responsibilities Most real estate agents are engaged in private practice and work in a private company for themselves. They also have to be entrepreneurs. Less often, but still, there are specialists whose place of work is a real estate agency, or an investment company, or any other organization whose activity is related to real estate operations.

The Duties of a Realtor include:

– Collection of information about real estate that is rented or sold.
– Study of the real estate market, the definition of demand for individual housing.
– On behalf of customers, negotiates the sale, purchase, lease.
– Conducts inspection sites where ads may be located.
– Registers offer that may come from customers.
– Looking for buyers for a particular property.
– Is engaged in the search for tenants also on any property.
– Introduces customers with offers, offers them a profitable and most suitable option.
– Concludes contracts with homeowners and draws up all real estate transactions.
– Advises clients on all issues.
– Represents the interests of clients, stores the documents transferred for the purchase ensures the safety and confidentiality of data.
– Engaged in the preparation of reports on the work done.

Pros and cons of the profession of a real estate agent in our time
In the modern world, the business of a real estate agent is common.

The many advantages of being a Real Estate Agent:

– Free schedule. As a rule, specialists can start their working day at lunch or in the evening, because many meetings with clients take place after 17-18 hours. – – Such work is especially suitable for moms with children. They can plan the day to spend time on family and work.
– High wages. Salary depends not on the employer, who can find the argument and underpay you the money, but on you, on the number of transactions.
– The ability to organize a workplace close to home.
– Lack of routine. Make a contract, and a transaction will be able to each specialist.
– New acquaintances and contacts will appear.
– Communication with people.
– There are no age restrictions for the employee – they can be engaged in real estate and pensioners.
– The opportunity to become a real estate professional.
– The possibility of passing training courses.
– You can relearn a realtor specialist in any other field.

There are also disadvantages of the Real Estate Agent Professional

– There is no fixed salary.
– The search for customers is carried out with great difficulty.
– Earnings from the first or second transaction do not come immediately – in a month.
– Negative attitudes from customers, as if realtors can cheat.
– There is no mark in the workbook.

Perhaps, experts who were able to complete the first six months of difficult work can confirm that it will be easier further. As the contact database will expand over time, customers will become larger; some transactions will “fall” on you.

How to become a real estate agent – training or courses?
In order to become a specialist in the field of sales, rental, exchange of real estate, you should be trained.

What kind of education does a realtor need?

Higher education

Of course, there are many universities in United States that teach real estate agent skills, but not everyone can have a higher education. There are many reasons, lack of funds, lack of time, etc. Having a higher education diploma for a realtor is great, but the main thing to remember is that you can sit at your desk for a couple of years and never learn anything. A diploma in private practice is not important for an agent.

Secondary education

The same as the highest. If you have the funds and time to go through training, you can devote several years to college.

Distance education in institutes, colleges, technical schools
Again, after completing the course, you will receive a diploma.

Courses in agencies

Many real estate agencies independently and even free of charge conduct courses in which you can study. As a rule, successful candidates will be able to get a job in the future in the same agency and not worry about employment.

Courses, seminars, training in companies, corporations and organizations involved in real estate operations
As a rule, they are taught by knowledgeable people who have achieved success in this area. Companies conduct courses to train newcomers and at the same time, raise the skills of experienced employees. Many pieces of training and seminars are paid, but after listening to them, you will receive a certificate confirming your skills and abilities.

Training centers

After completing paid courses, you will become the owner of a certificate in which it will be noted that a realtor or real estate agent has assigned you a profession.

Professional qualities and skills of a successful real estate agent
A realtor must be a versatile person.

She should be and be able to:

Lawyer – to solve legal issues related to the correct paperwork and transactions.
Economist – to predict the rate of growth in the cost of housing, to consider proposals on the real estate market, to determine the demand for an object.
Psychologist – to be able to find a common language with clients, to determine the needs of each person, as well as to convince him and be able to defend their point of view.
Advertiser – sell the property to a specific buyer, create and write exclusive ads, determine the necessary type of advertising for the audience (outdoor, in the media, on the Internet, etc.).

Successful real estate agents: 5 tips

Arrival at the central theme of this article, namely the 5 “ways” to achieve success in the work of real estate agents. It was difficult to get to isolate five because, to tell the truth of advice at least ten would have come to mind, but I don’t want to deprive you of the pleasure of discovering them all by participating in one of the EvolveRE courses or a coaching session with me. And anyway, if you have doubts or want to know more, you can leave a comment at the end of the article, and I’ll answer you with pleasure!
But let’s get to the point and let’s start with the first piece of advice, maybe the one that everyone takes for granted but that few people apply.

Tip # 1: Define your purpose

As in any field of life, if you don’t have a specific goal, it will be difficult to reach the finish line. Even in our profession of real estate agents, you need to define your purpose by finding out what made you choose this risky but exciting profession. Yes, because I have to tell you one thing: real estate agents are not employed, they cannot count on a fixed salary, thirteenth and fourteenth.
What drives you every morning to tighten the knot of that tie and go out to meet the customers? What do you want to get? What are your ambitions? Until you find the answer to these questions, you will continue to wander aimlessly, as unfortunately, I have seen many of our colleagues do.
When the purpose it is clear and definite, when there is a professional project that develops over time, every difficulty becomes only an obstacle to be overcome in order to improve in order to achieve the objective, each phase becomes an opportunity for growth and experimentation.
I am convinced that the boundary between successful realtors and real estate agents who do not get good results is having or not having a purpose. If you think you don’t have one, find it!

Tip # 2: enthusiasts

Now that your goal has been identified, you need to broaden the focus and fill your thoughts with hopes, dreams, and projects. To look beyond the horizon, enthusiasm is needed, and enthusiasm comes from one thing: passion.
If you have no passion for your work, you will never find the path to success, on the contrary, perhaps you have already given up looking for it for some time. What do you want: to reach your goal or to listen to the useless chatter of pessimists, skeptics, and defeatists? How do you want to spend your day: working for your success or doing your job just to fulfill your obligations and duties? Break up the clichés, learn to have fun while you work. Passionate!

Tip # 3: it takes flexibility

Flexibility is not a bad word, for a long time it has taken on negative connotations, but I think it is instead a beautiful and useful concept in our work as real estate agents. How many times have I heard phrases like “I am like this, I know how to do it, I will never change!” Unfortunately, this type of resistance to change is one of the heaviest burdens on the shoulders of a real estate agent. Whoever deals with Coaching knows well that it is only a question of opposition to change and fear of abandoning the already tried paths, but without the help of a Coach, it is difficult to unmask the true nature of these behaviors. Try to open your mind, learn to adapt to circumstances, and get out of your comfort zone, win your resistance to change.
Start experimenting with new methods and approaches and tell me if you are not revolutionizing your way of acting: you will be amazed.

Tip # 4: Know yourself

Do you know the game of strengths and weaknesses? Here, I give you a task: identify your best quality and exalt it! Grow it every day! To find out, ask for feedback from those who know you (your colleagues) or those who have used your professionalism (your customers). Perfect your best side in a scientific way, put it to the test, and gain awareness. This will help you manage many of the crucial steps you will face, such as an acquisition appointment or a real estate negotiation (link to the post on successful negotiations). Of course, you don’t have to turn your self-esteem into pride. Many people fall into this mistake and think that their skill must be recognized as a priori by the customer they are facing.

But feel the difference between this sentence:
“Since I am good, the customer must accept my attitude!”
And this other:
“Thanks to my skill, I will succeed in winning over the customer, leaving him space and movement in the negotiation anyway.”
The second approach is certainly less rigid, more open, more flexible, and above all devoted to success!

Tip # 5: learn from the acrobats

I left it last because it is the advice you do not expect: find your balance between private life and profession. The working day of a real estate agent is marked by unforeseen circumstances, all sorts of commitments, telephone access, and flexible hours. A customer who can meet us only on a Sunday can become our next acquisition. An appointment canceled at the last moment can complicate our agenda a lot but also represent an opportunity to attend to some backlog or to contact other customers. Now my question is: have you already found your balance between professional life and personal life? Let me explain: do they accept the kind of work you do at home? Obviously, your success will be an excellent locomotive to make all the elements fit together. But to be successful – by now you will have understood – you must be the first to fully accept the work you do, a job that involves taking a risk and accepting the unexpected, but which can also give you immense satisfaction and economic and personal gratifications. If you are convinced, you will be able to convince all those around you.

What it takes to open a real estate agency


In addition to the technical and fiscal formalities, a professional working in the real estate market must possess communication skills, the ability to relate to a business relationship, an entrepreneurial spirit, persuasive qualities, and an innate predisposition to solve any problem and to maintain self-control in any situation. It should be borne in mind that the work of the real estate agent is first and foremost a work of contact with others, for this reason, it is more suited to those who are led to manage negotiations and to understand the needs of customers. Obviously, it is not a job suitable for those who do not appreciate bargaining and do not have the ability to listen and be patient.

The choice of location is very important, since a part of its success may depend on the location of the agency. Depending on the sector of specialization in which you wish to operate, it will be advisable to choose the location. The areas of specialization of a real estate agent can be the residential properties already in place or under construction, the buildings to rent for long periods, short periods or seasonal, commercial activities and companies, land for agriculture or for edification. Each context requires a different preparation; for this reason, it is advisable to move towards the one in which you have greater skills. To obtain a specialization, the training course is not sufficient; it is necessary to read up and attend some refresher courses. Obviously,

Also, to be evaluated are the characteristics of the premises that will host the agency. At least at the beginning of an activity, a small room is more than enough, even shared with another professional, who may be involved in renovations, land registry or interior design. It turns out to be important that he has a shop window facing the street, where he can exhibit photographs and data relating to the properties for sale, and that it is located in a passageway and is easily accessible. The choice to buy the premises or prefer a lease depends on one’s own economic resources and on the willingness to support the purchase or rent expense.

At the beginning of the activity, but also subsequently, it is essential to use some promotional tool that guarantees greater visibility to the agency. Typical channels for the real estate sector include the advertising space in the sector press, the creation of a site and the registration to a specialized portal, with the related publication of announcements. Even the printing and dissemination of illustrative material can be useful to spread the news concerning the properties offered for sale.